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Shopper Marketing Manager
Own the shelf — everywhere it lives. We're looking for a shopper marketing and omnichannel powerhouse to lead how our brands win at the point of purchase — in-store, on Amazon, and across every digital shelf. This is a rare seat where shopper strategy, e-commerce content, and brand leadership sit with one owner, backed by real budget, real agency partners, and real autonomy to move fast.
WHAT YOU'LL OWN
You won't be one voice in a large committee. You'll set the shopper and omnichannel agenda for iconic, high-velocity CPG brands, with direct influence over budget, agency partners, and go-to-market execution — and a leadership team that wants you to move fast and make the call.
Shopper Marketing Manager
Shopper Marketing Manager
Own the shelf — everywhere it lives. We're looking for a shopper marketing and omnichannel powerhouse to lead how our brands win at the point of purchase — in-store, on Amazon, and across every digital shelf. This is a rare seat where shopper strategy, e-commerce content, and brand leadership sit with one owner, backed by real budget, real agency partners, and real autonomy to move fast.
WHAT YOU'LL OWN
- Shopper marketing programs end-to-end — briefs, agency management, KPI tracking, and customer planning.
- Omnichannel/e-commerce strategy across retailer.com, Amazon, and the digital shelf — driving conversion where it counts.
- A best-in-class, e-commerce-first brand asset toolkit: PDP copy, imagery, A+ content, and claims.
- Retail media network (RMN) strategy and digital shelf optimization in partnership with Sales.
- The Integrated Agency Team — aligning creative, media, social, SEO/AI, and shopper partners around one strategy.
- Brand analytics, competitive intelligence, and annual planning alongside Finance, Insights, and Innovation.
- 3-5 years of CPG digital & omnichannel/e-commerce experience (agency or client side).
- Hands-on shopper marketing chops and fluency in the retail media landscape.
- Sharp digital marketing instincts — SEO, social, retail media, e-commerce content optimization.
- Financial acumen (P&L, forecasting, ROI) and the project management skills to run multiple priorities at once.
- An ownership mindset built for a fast-paced, entrepreneurial environment.
You won't be one voice in a large committee. You'll set the shopper and omnichannel agenda for iconic, high-velocity CPG brands, with direct influence over budget, agency partners, and go-to-market execution — and a leadership team that wants you to move fast and make the call.