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This role is a high-impact position responsible for driving sales, launching new products, and accelerating growth within national convenience store chains and key wholesalers. You'll be instrumental in shaping go-to-market strategy, managing top customer relationships, and ensuring best-in-class execution at retail.
Apply to Director of Sales, Convenience
Director of Sales - Convenience Store (C-Store)
Overview
Are you a strategic, relationship-driven sales leader with a passion for growing national accounts in the fast-moving convenience retail space? We're looking for a Director of Sales to take our C-Store business to the next level by expanding distribution, launching new beverage innovations, and strengthening partnerships with key retailers and wholesalers like Core-Mark.This role is a high-impact position responsible for driving sales, launching new products, and accelerating growth within national convenience store chains and key wholesalers. You'll be instrumental in shaping go-to-market strategy, managing top customer relationships, and ensuring best-in-class execution at retail.
Key Responsibilities
- Own and grow relationships with national convenience retailers and wholesalers-including Core-Mark-ensuring strong collaboration, new distribution gains, and promotional success.
- Lead new product introductions across the convenience channel, partnering with marketing, supply chain, and category teams to drive successful launches in beverages and other key categories.
- Develop and execute tailored sales strategies that increase brand visibility, velocity, and market share across national and regional C-Store partners.
- Negotiate and manage customer agreements, pricing strategies, trade programs, and promotional support to meet and exceed revenue and margin goals.
- Identify new business opportunities within the convenience store landscape, driving expansion into untapped banners and geographies.
- Monitor category and competitive trends, using syndicated and customer data to inform strategy, uncover opportunities, and optimize product assortments and merchandising.
- Collaborate cross-functionally with internal teams to align on forecasts, product flow, marketing activation, and retail execution strategies.
What You Bring
- Bachelor's degree in Business, Marketing, or related field required.
- Minimum 5+ years of CPG sales experience, with a strong track record of success in national account management within the convenience store channel.
- Existing relationships with key C-Store retailers and wholesalers such as Core-Mark, McLane, and national/regional convenience chains.
- Proven ability to introduce and scale new products, especially in the beverage category, through compelling presentations and retail programming.
- Strong negotiation, forecasting, and trade management skills, with the ability to influence across all levels of customer organizations.
- Comfortable working in a fast-paced, cross-functional environment with high autonomy and accountability.
- Proficiency with CRM tools, syndicated data (IRI/Nielsen), Microsoft Excel, PowerPoint, and forecasting platforms.