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Senior Trade Marketing Lead, Kroger & Albertsons

Cincinnati, Oh

Job Title: Senior Trade Marketing Lead - Kroger & Albertsons Account

Location: Cincinnati, OH or Remote

Overview: As a Senior Trade Marketing Lead overseeing the Kroger & Albertsons account, you will play a pivotal role in providing analytical support and developing sales and trade strategy to achieve segment growth and financial targets. This position is a unique blend of National Account Sales, Trade Fund Management, Category Insight, Category Management, Shopper Marketing and Data Analytics, requiring strong cross-functional competency.

Key Responsibilities:

  1. Account Management:

    • Lead and manage the Kroger & Albertsons account, developing and nurturing strong relationships with key stakeholders.
    • Drive collaborative efforts to achieve growth and financial targets.
  2. Trade Marketing and Sales Strategy:

    • Develop and implement trade marketing and sales strategies aligned with overall business objectives.
    • Utilize data analytics to identify opportunities, trends, and areas for improvement.
  3. Cross-Functional Collaboration:

    • Work closely with Sales, Shopper Marketing, Consumer Insights, and Category Management teams to ensure coordinated efforts and holistic strategies.
    • Provide leadership and guidance in a cross-functional environment.
  4. Experience with Kroger & Albertsons:

    • Utilize your expertise and experience with Kroger and/or Albertsons to tailor strategies to the unique dynamics of these accounts.
    • Leverage understanding of 84.51 to enhance data-driven decision-making.
  5. Sales & Trade Finance:

    • Demonstrate proficiency in sales and trade finance to develop and manage budgets effectively.
    • Provide financial insights and recommendations to optimize trade investments.
  6. National Account Strategy:

    • Be a self-starter capable of developing and executing national account finance and sales strategies.
    • Drive initiatives to enhance market share and profitability.

Qualifications and Skills:

  • Bachelor's degree in Business, Marketing, or a related field (MBA is a plus).
  • years of experience in trade marketing, sales, and account management, with a focus on Kroger and/or Albertsons.
  • Proven success in developing and implementing trade marketing and sales strategies.
  • Experience with 84.51 data analytics platform.
  • Strong analytical skills and proficiency in sales and trade finance.
  • Self-motivated with the ability to drive national account strategy and execution.

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