Description:
The Senior Category Insights Manager is the subject matter expert surrounding shopper card, syndicated and panel data for the National Kroger Team. Responsibilities include providing actionable category, consumer, and shopper insights to Kroger and internal customers; developing tactical elements of category strategy including shelf management, assortment analyses, opportunity gaps, etc. that create value to both client and the customer. Effective performance requires expert knowledge of 84.51, Market6, syndicated data sources such as IRI/Nielsen, Spectra, and planogram software (JDA/Apollo). The Senior Category Insights Manager is a key member of client's National Kroger Team and MUST proactively help us understand how to drive Insights to Action.
- Bachelor’s degree required, advanced degree preferred.
- Experiencing working/calling on Kroger GO is preferred.
- 10+ years’ experience in CPG industry and Category Management.